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Jasper de Kruiff is creative director and co-founder of Impulse Audio Lab, a creative sound and engineering agency with a strong focus on audio innovation.
 
Jasper holds a Master Degree of Science in Industrial Design (Hons.) from the Eindhoven University of Technology. After finishing his graduation project at BMW in 2013, he stayed with the Munich based manufacturer for two years to work on sound design strategy and qualitative assessment methods for the first generation of electrified vehicles.
 
Recognizing the growth potential of the emerging field of automotive sound design, he co-founded Impulse Audio Lab in late 2014. Here he has spent the last decade combining his life-long passions for music and design crafting innovative audio experiences for electric vehicles of leading OEMs around the globe.