AES 5th International Conference on Automotive Audio

With this talk I would like to kick off the conference by reflecting upon the automotive audio industry today, where we are coming from and what might lie ahead.

This talk may pose more questions than it provides answers but hopefully this will spark some healthy debate for us to continue discussions throughout the conference. The automotive industry is changing faster than ever before. Young automotive brands have taken substantial market shares, electrification is changing the perception of what a vehicle can be, and software development and deployment is more important than ever before. Still business models, development plans and organization structures remain largely unchanged for many of the traditional automakers and their supply chain. Will this be sustainable in the future or do things fundamentally need to change also within automotive audio?