AES 5th International Conference on Automotive Audio

Immersive audio has the potential to revolutionize the way we experience media, but its adoption can be accelerated by an open format designed to benefit both creators and consumers. This talk will discuss the development of a new format based on the principles of openness, interoperability, and extensibility. It is open in the sense that it is freely available to anyone to use, under a royalty-free license. It is interoperable in the sense that it can be used with a variety of different hardware and software platforms. And it is extensible in the sense that it can be easily adapted to support new features and technologies.

The benefits of an open format are numerous. For creators, it means that they have more freedom to create immersive audio experiences, without being constrained by expensive tools. For consumers, it means that they have more choice in terms of the immersive audio content and have great user experience on any device. And for the industry as a whole, it means that immersive audio can reach a wider audience.